Right-Wing Political Strategists Propose an Admittedly Racist, Anti-Obama Ad
The New York Times describes the proposal, which uses the Reverend Jeremiah Wright’s famous “chickens coming home to roost” quote as the central motif in a racist, preposterous attack ad.
A group of high-profile Republican strategists is working with a conservative billionaire on a proposal to mount one of the most provocative campaigns of the “super PAC” era and attack President Obama in ways that Republicans have so far shied away from.
MultimediaTimed to upend the Democratic National Convention in September, the plan would “do exactly what John McCain would not let us do,” the strategists wrote.
The plan, which is awaiting approval, calls for running commercials linking Mr. Obama to incendiary comments by his former spiritual adviser, the Rev. Jeremiah A. Wright Jr., whose race-related sermons made him a highly charged figure in the 2008 campaign.
“The world is about to see Jeremiah Wright and understand his influence on Barack Obama for the first time in a big, attention-arresting way,” says the proposal, which was overseen by Fred Davis and commissioned by Joe Ricketts, the founder of the brokerage firm TD Ameritrade. Mr. Ricketts is increasingly putting his fortune to work in conservative politics.
The $10 million plan, one of several being studied by Mr. Ricketts, includes preparations for how to respond to the charges of race-baiting it envisions if it highlights Mr. Obama’s former ties to Mr. Wright, who espouses what is known as “black liberation theology.”
You can read the whole pitch here. The document, put together by a group of GOP strategists, includes an admission that the content of the proposed ad is racist (emphasis mine).
“The second way we will lessen their ability to attack from a racist angle is to carefully utilize a series of focus groups. First on the storyboards, then on a rough cut of the final film, making fine-tuning adjustments in wording and visuals to increase the impact, while lessening any elements that could reasonably be deemed “racist.”
There you have it: The proposed ad would include “elements that could reasonably be deemed ‘racist.’”
Their words. Note in particular, “reasonably.”
Sure, those racist elements would be “lessened.” But that means obscured, not removed. Obvious racism transformed into subliminal racism is still racism.
And these guys put their names on it.
The billionaire who was tapped to fund this racist ad announced this afternoon that it represents “an approach to politics that [he] rejects and it was never a plan to be accepted but only a suggestion for a direction to take.”

